ecomm
Wearables Atelier
Premium Nigerian womenswear e-commerce with editorial design.
Overview
Premium Nigerian womenswear e-commerce — Iro & Buba, Aso Oke, Kaftan, Boubou, Turbans & Jewellery. Editorial design, multi-category nav, wholesale flow.
Challenge
Nigerian fashion brands deserve digital storefronts that match the quality of their craft. The client needed a site that felt editorial and premium — not a generic Shopify theme — with a wholesale ordering path separate from retail.
Approach
Custom Next.js storefront with a headless CMS for editorial content, multi-category navigation optimised for browsing collections, and a separate wholesale flow with minimum order quantities and price tiers.
Outcome
Average order value increased 28% post-launch. The wholesale flow now accounts for 35% of revenue. Editorial blog drives 40% of organic traffic.