ecomm
Fàdè — 9thluxe Store
Luxury perfume e-commerce with editorial-grade dark/light UI.
Overview
Luxury perfume e-commerce with curated collections, cart, drops, journal, dark/light mode. Editorial-grade UI, mobile-first.
Challenge
High-end perfume brands live and die on atmosphere. The challenge was delivering a shopping experience that felt as considered as the scents themselves — across dark and light modes, from a 375px phone to a 27" monitor.
Approach
We led with editorial typography and immersive product photography presentation, built a drop-release mechanism for limited collections, and designed a journal section that reads like a magazine. Both dark and light modes were designed from scratch — not inverted.
Outcome
Launch campaign sold out the first drop in 72 hours. Return visitor rate is 61%. Featured in a Nigerian design publication as one of the best local e-commerce experiences of the year.